Thought Leadership Resources

1. ExactTarget Survey: Lack of Skills Slows Growth of Digital Marketing

   Explore Article Customer Experience Matrix (12 hours, 55 min ago)

   Summary: a new survey from ExactTarget shows that digital marketing is growing faster than database marketing or mass media, and that agencies have a harder time adding digital capabilities than their clients. It also suggests that marketers are moving into digital channels even when they can’t measure their value very well. No surprises in any of this, but good to see confirmationBrought to you by: B2B Marketing (Read Full Article)
   

   Comment on Article Mentions:   Social Media   B2B   ROI

2. Your Blog From the Prospect’s Point of View

   Explore Article chrisbrogan.com (Feb 7 2010)

   When you use your blog to complain or report sideways about the industry at large, what message is that sending to your potential new clients? If you’re spending your time analyzing what other people in your space are doing, citing why they’re wrong, and providing your commentary about all the things they’re doing, what does [...] (Read Full Article)
   

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3. Search Engine Marketing (sem) Best Practices

   Explore Article B2B Marketing Blog, Social Media and SEO (Feb 7 2010)

   Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1.Brought to you by: B2B Marketing (Read Full Article)
   

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4. Is Your Marketing Content Wardrobe Complete?

   Explore Article Marketing Interactions (Feb 5 2010)

   A short time ago I wrote a post, The Focus of Content Marketing is Not Format . I've been thinking about that and trying to come up with a way to help B2B marketers understand why the way they design their content is more important than format (white paper, case study, article, etc.). IBrought to you by: B2B Marketing (Read Full Article)
   

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5. B2B Buzz Marketing with Paul Dunay : Inbound Marketing Strategies

   Explore Article Inbound Marketing Agency (Feb 5 2010)

   A podcast interview with Paul Dunay. We discuss the 4 C's of B2B marketing, developing a social media strategy and the elegance of Facebook marketing. ... They defined several business objectives including demonstrating thought leadership, building brand awareness, increasing demand, and producing sales leads. Since Avaya had already started executing many tactics on the social web, they decided to consolidate their strategy across four platforms: The Avaya corporate blog ... (Read Full Article)
   

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6. Will RSS Fall to Apps?

   Explore Article PR-Squared (Feb 5 2010)

   Several of my friends have launched iPhone apps recently.  (I am lookin’ at you, Brian Solis, Chris Brogan and C.C. Chapman.)  This is getting easier and easier to do, thanks to emergent services like Mobile Roadie. On the one hand, yea, I admit it, I smirked at each new announcement.  Felt a little too self-reverential.  Even [...] (Read Full Article)
   

   Comment on Article Mentions:   Chris Brogan   Todd Defren   Brian Solis

7. Your First Comment On This Blog

   Explore Article chrisbrogan.com (Feb 5 2010)

   Hello. You. Yes, I want to talk to you, the person who has never yet left a comment, but who has read forever and ever here. Today’s your day. You’re up. I’d love for you to leave just a small comment and say hi. Now, given that 45,000 people get this blog sent to them [...] (Read Full Article)
   

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8. Savvy Week in Review: February 5

   Explore Article Blog - Savvy B2B Marketing (Feb 5 2010)

   Perhaps it's the short month kicking everyone into high gear. This week, the blogosphere was overflowing with intriguing ideas. We've handpicked a few of our faves. Enjoy! ~ The Savvy Sisters How much do you “charge” for your content?Brought to you by: B2B Marketing (Read Full Article)
   

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9. Familiarity Breeds Trust

   Explore Article Online Public Relations Thoughts (Feb 5 2010)

   The old saying that "Familiarity breeds contempt" has apparently been turned on its head in online marketing -- at least if this forecast is accurate. What it highlights is that marketers demands for exact measurement were largely excuses to avoid using a new medium that they didn't understand. If this forecast is correct, it is another blow to traditional media, especially to print, and 2010 will be as bad as 2009. Look for more magazines and newspapers to disappear. (Read Full Article)
   

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10. Junta42 Announces Content Marketing Giveaway

    Explore Article Junta42 Content Marketing blog (Feb 4 2010)

    Junta42 is again putting our money where our content is... Today we launched the $4200 in 42 Days contest where Junta42 will contribute $4200 toward a brand's content marketing effort. Simply put, it works like this. From now until 4/2/2010... (Read Full Article)
    

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11. My “duh” moment on the vital need for both inbound AND outbound B2B marketing.

    Explore Article B2BMarketingSmarts (Feb 4 2010)

    A colleague of mine who is a commission salesperson flew back East yesterday after an invitation from a prospective customer to make a presentation to his company. The prospect has a problem that my colleague’s company can solve. This invitation didn’t follow a referral.Brought to you by: B2B Marketing (Read Full Article)
    

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12. B2B Marketing Content: Lure or Lasso?

    Explore Article Buzz Marketing for Technology (Feb 4 2010)

    I picked this saying up from Gary Vaynerchuk’s new book called Crush It . I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. The lure part is really about a steady stream of content that is consistent in its frequency which is why as people come to depend on it brings people back to your site time and time again.Brought to you by: B2B Marketing (Read Full Article)
    

    Comment on Article Mentions:   HubSpot   B2B   Blog

13. ClickInsights: What is the ideal length of a white paper?

    Explore Article Connect the Docs blog (Feb 4 2010)

    How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?" quot;Brought to you by: B2B Marketing (Read Full Article)
    

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14. How Social Media Is Changing The Way B2B Companies Communicate

    Explore Article Most Popular Gadget Blog (Feb 3 2010)

    Why the interest in social media amongst companies? It is considered a word-of-mouth marketing phenomenon that commands a higher level of consumer engagement, and in some cases, better return on investment (ROI), than conventional advertisements. ... These thought leadership pieces could potentially reach out to a wider base if they also have their own blogs or twitter accounts, or if they are linked to bookmarking and news sharing sites like Delicious, Digg and Reddit. ... (Read Full Article)
    

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15. The Birth of Inbound Marketing: From Google to HubSpot

    Explore Article Internet Marketing Blog (Feb 3 2010)

    How did inbound marketing begin? Taking a look at the vast timeline from the first Web search engine to the adoption of social media as a marketing tool helps put the inbound marketing revolution in perspective.By identifying key milestones in the development of online marketing such as the creation of RSS and the launch of Facebook, one can trace the demise of traditional outbound marketing and recognize the importance of HubSpot and the integral role it plays in today's society. Inbound Marketing Kit Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Download our inbound marketing kit. Become a Fan on FacebookGet inside info and advance notice of HubSpot's free marketing webinars, ebooks and more. Click here -->   (Read Full Article)
    

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