Thought Leadership Resources

1. Tailor Your White Paper to Your Audience For Effective Thought Leadership

   Explore Article Magnificent Publications (Mar 8 2010)

   Abridged with the author's permission from a post on the Savvy B2B Marketing blog. When I ask clients about the audience for a white paper, I sometimes hear: “the technical and business decision makers” (i.e., we're trying to reach everyone with this one piece) or “the CIO” and that's where it ... To find out more about how she can help you educate prospects, demonstrate thought leadership, and ratchet up the results of lead-nurturing campaigns, visit Ten Ton Marketing. ... (Read Full Article)
   

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2. #Marketing in the B2B world | Neytri.com - Thought Leadership via traditional and social media

   Explore Article Neytri.com (Mar 7 2010)

   In the world of B2B marketing, a very thin line demarcates marketing and selling. In fact, it would be fair to say that the term marketing here is generally.... ... A rewarding way to achieve thought leadership as well as good public relations mileage is by creating events that involve student participation — inter-college contests, for example. I use the term rewarding because such activities are win-win all around, since the students benefit from the exposure and the ... (Read Full Article)
   

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3. #Silverpop shares how to: Successfully Engage B2B Buyer Communities for Demand Generation. Interesting

   Explore Article silverpop.com (Mar 7 2010)

   Kristin McKenna presents three keys to successfully engaging communities in B2B marketing. ... Thus your participation should start with big-picture ideas and thought leadership, eventually channeling buyers towards a direct dialogue with your organization on their timetable. As my colleague Adam Needles pointed out in a recent post on this site, “content marketing is the strategy you need to power thoughtful 'dialogues' with potential buyers. ... (Read Full Article)
   

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4. How I Was Wrong About LinkedIn (with 2 Mini Case Studies)

   Explore Article MarketingProfs Daily Fix Blog (Mar 4 2010)

   I’ve always considered LinkedIn more of a place to prospect for a job than anything else. And since I haven’t been in the market for one in a while, I’ve paid it little mind. Plus, if I’m being honest: I’ve always thought LinkedIn was kind of … well, boring. If Facebook was a rave at a [...] Related posts:Join the MarketingProfs LinkedIn Group A Second Life for LinkedIn People Are Really Using LinkedIn Differently Than Other Social Media Sites! (Read Full Article)
   

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5. The Strategy Trap: Why focusing too much on strategy could be ...

   Explore Article The BrandBuilder Blog (Mar 1 2010)

   Social Media – as it relates to Brand Management, PR, Marketing, Business Development, Community Management, recruiting, internal collaboration, product innovation and crisis management – isn't about developing the winning strategy. ..... hoisted as an example of what I feel is a dangerous “don't think, just do” meme emerging in the marketing world. The same thought process that says things like “you can't measure ROI in the social media space, you just need to 'engage'” ... (Read Full Article)
   

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6. The State of the Twittersphere 2010

   Explore Article Brian Solis (Mar 1 2010)

   Original Artwork by @Natasha The state and future of Twitter is passionately debated as users and industry pundits explore whether or not the platform and the relationships that connect one another are in danger of slowing or worse, regressing.  Over the last year, Twitter experienced its most phenomenal growth to date, fueled by the adoption of [...] (Read Full Article)
   

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7. Socialmedia » The Big Social Media Marketing Plan

   Explore Article Socialmedia (Feb 28 2010)

   Content: creating content helps the company engage the audience and build thought leadership. Content could be created via a blog or YouTube channel. Comm: Platforms like Facebook and Twitter are communication tools to reach your ... in how they can be used to generate ROI. In short, you're a marketer and not a Twitter or Facebook sales person. give them the big marketing plan instead. Stock photo powered by pixmac. Related Posts. Tags: Business, Marketing, Social Media ... (Read Full Article)
   

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8. 6 Ways B2B Marketers Can "Listen" Effectively

   Explore Article Marketing Interactions (Feb 28 2010)

   One of the things B2B marketers are being told to do is to "listen" to communities and get to really know their prospects. The best reason being because your prospects are controlling how and when they engage with vendors, so it's become very critical that our content marketing efforts are highly relevant to the needs of the audiences we seek. One thing that's not exactly obvious is exactly HOW to listen—or even what you should be listening forBrought to you by: B2B Marketing (Read Full Article)
   

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9. Best Practices in Blogging - Seo - Where is your company?

   Explore Article Compendium Blogware (Feb 28 2010)

   Using a simple blogging software like Compendium allows a company to generate content to fuel their online presence to become an authoritative leader in their industry, both from a thought leadership and ROI perspective. Using blogs, Twitter accounts, ... In the most recent Chief Marketer publication they note that Online Engagement and Social Media Marketing are THE top tactics marketers plan to pursue more aggressively in 2010 (opposed to 2009) for lead generation. ... (Read Full Article)
   

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10. Are Brands Really "On" Twitter?

    Explore Article Twist Image (Feb 27 2010)

    Are brands doing the right thing when they join Twitter and get involved? It's a tough question to answer. One person's "right way" is another person's "wrong way." An example I am fond of repeating is that of a company that is on Twitter but only using it to tweet out their corporate press releases. The knee-jerk reaction is, "this is a terrible use of Twitter!", but what if said company engaged with their industry analysts and journalist and let them know that this Twitter feed was set-up specifically for them, so that they did not clutter email inboxes or inundate voice mailboxes with pleas for a return phone call? Seems like a very smart use of Twitter (if it works and catches on). Never forget that Twitter is a spam-free zone. In fact, one of the most amazing facets ... (Read Full Article)
    

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11. Srikanth Sesh: Why Thought Leadership - Most Valuable Asset

    Explore Article Srikanth SESH (Feb 26 2010)

    As a B2B marketer, thought leadership is one of the most valuable assets your brand — or you — can attain. In down economies, prospects conduct even more research leading up to the purchase. This means B2B marketing professionals must ... (Read Full Article)
    

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12. Content Marketing Budgets Increasing

    Explore Article B2B Marketing Blog (Feb 26 2010)

    You might be saying, “Hey Schubert…enough about the content already!” 8221; I hear you. We’ve been blogging about it quite often lately. But, that just means it’s something we believe in. And, according to the recentBrought to you by: B2B Marketing (Read Full Article)
    

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13. Brands as Publishers - Where's Your Content Strategy?

    Explore Article Junta42 Content Marketing blog (Feb 26 2010)

    Just returned back from Online Marketing Summit 2010 where the statement "brands as publishers" almost seemed overused. Although we've been talking about that on this blog for three years now and in more detail in Get Content Get Customers, this... (Read Full Article)
    

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14. Thought Leadership – Better for inbound/organic or outbound ...

    Explore Article Thinking to Win (Feb 25 2010)

    Experienced B2B Marketing Professional with a track record of generating demand, penetrating new markets and maximizing the pipeline. Expert at leveraging CRM and marketing automation technology to nurture leads at all points of the ... (Read Full Article)
    

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15. 10 Ways to Use Google Buzz for Seo & Smo

    Explore Article SEOptimise (Feb 25 2010)

    We’ve covered the importance of Google Buzz and we offered a list of Google Buzz tools and resources. The list also contained some ideas about the SEO impact of Google Buzz. This time I’d like to focus on that: Google Buzz SEO or more accurately on the actual ways to use Google Buzz for SEO & [...]© SEOptimise - Thinking of attending SMX London in May 2010? get a 15% discount code! free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.-->10 Ways to Use Google Buzz for SEO & SMO Related posts:10 Reasons You Can’t Ignore Google Buzz as an SEO 30+ Google Buzz How tos, Tools and other Resources 10 Non-Google SEO Ways to Promote your Business Online in 2009 (Read Full Article)
    

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