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1. Popular Articles

   Content Marketing is not equal to Thought Leadership

   2010 Thought Leadership predictions: More automation please!

   Lessons from the Recession: How to Mute the Impact of the Next Downturn by Investing in Marketing Intelligently Today

   Thought leadership marketing and news media consumption

   Thought Leadership Science: Sampling, measuring, and optimizing your industry conversation relevance

   Marketers can learn from HuffPo and Drudge

   Thought Leadership fears: Your competitors getting more attention than you?

   Measuring Thought Leadership

   The Value of Surveys in Generating Awareness and Leads

   Welcome to Thought Leadership Times

2. Thought Leadership Times

   The Content Marketing ROI Series: 3 Ways Content Curation Optimizes the B2B Content Supply Chain Featuring @McKQuarterly

   B2B search engine marketing strategies optimized in 2 Ways with Content Curation

   B2B Social Media: Senior marketing executives need a sense of control and what I learned at #OMS10

   Relevance: The Key to a Successful B2B Social Media Strategy

   One Tip for Online Brand Leadership

   An easy tip to be the #1 industry resource for your customers

   Everyone Curates; It's Your Commitment That Counts

   Google Buzz: Content Curation for the Masses

   The Social Media Strategy

   Validating PR Communication with Industry Education

3. Buzzwords in the News

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4. Locations in the News

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5. Organizations in the News

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6. People in the News

   (38 articles) David Meerman Scott

   (28 articles) Bill Gates

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   (17 articles) Seth Godin

   (15 articles) Ardath Albee

   (13 articles) Brian Solis

   (11 articles) Chris Koch

   (10 articles) Cindy Sullivan

   (10 articles) Bill Ives

1. Exclusive Interview: Asuthosh Nair and Santo Thie (COO and Project ...

   Explore Article B2Bento (Sep 2 2010)

   Asuthosh: I think B2B marketing content is crucial because of the very nature of B2B audiences, which is somewhat different from those in the B2C world. B2B customers or buyers tend to be at various stages of the buying cycle when we are talking to them. So you must have content that ... I think it comes down to the nature of the B2B buyers, how it facilitates conversations and how it helps solidify trust which of course has its relation to thought leadership and so on. ... (Read Full Article)
   

   Comment on Article Mentions:   B2B   Thought Leader

2. How Social Media Is Changing The Way B2B Companies Communicate ...

   Explore Article SEO Shepherd London (Sep 1 2010)

   These thought leadership pieces could potentially reach out to a wider base if they also have their own blogs or twitter accounts, or if they are linked to bookmarking and news sharing sites like Delicious, Digg and Reddit. Deloitte Consulting and McKinsey ... After all, it aligns with what B2B marketing is all about – and that is to build ongoing relationships with one's stakeholder communities. So go ahead and: Identify your corporate B2B brand and social personality ... (Read Full Article)
   

   Comment on Article Mentions:   Social Media   B2B   Thought Leader

3. mdsprabu: Content: The News Marketing Tool

   Explore Article mdsprabu (Sep 1 2010)

   A judicious mix of traditional and content marketing will help in achieving your company's objectives or ROI from marketing budgets. That said, it is not easy to transform the mindset of a company's top management to publish all their customer-centric information on the internet, or post thought leadership content on their inventions in a public-domain, more so in the case of traditional organizations. But one needs to communicate the success of solepreneurs, ... (Read Full Article)
   

   Comment on Article Mentions:   Thought Leader   SEO   Content Marketing

4. Awesome B2B Social Media Statistics | Singapore Entrepreneur

   Explore Article Singapore Entrepreneur (Sep 1 2010)

   (Source); The top applications for the use of social media for b2b marketers are thought leadership (59.8%), lead generation (48.9%), customer feedback (45.7%) and advertising on sites (34.7%). (Source). Channels: ... (Source); B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010. (Source); 39.2% of B2B marketers say they plan to boost their marketing budgets in 2010, 47.5% plan to keep them flat; and 13.3% plan to decrease them. ... (Read Full Article)
   

   Comment on Article Mentions:   Social Media   B2B   Thought Leader

5. Thought leadership interview on RainToday.com

   Explore Article Thought Leadership (Sep 1 2010)

   This appeared on the RainToday.com site and is an interview with me on my favourite topic - thought leadership. You can click here to listen and this is what they had to say as an intro: Effective thought leadership—the kind that attracts prospects... (Read Full Article)
   

   Comment on Article Mentions:   Thought Leader   Craig Badings

6. Marketing Automation Software News » Blog Archive » Seeking a ...

   Explore Article Default PLESK Page (Sep 1 2010)

   Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It's been a bit over three and a half years since Marketo started formal operations, ... (Read Full Article)
   

   Comment on Article Mentions:   B2B   Blog   Thought Leader

7. Content: The News Marketing Tool / Indus

   Explore Article indus.stc-india.org (Aug 31 2010)

   A judicious mix of traditional and content marketing will help in achieving your company's objectives or ROI from marketing budgets. That said, it is not easy to transform the mindset of a company's top management to publish all their customer-centric information on the internet, or post thought leadership content on their inventions in a public-domain, more so in the case of traditional organizations. But one needs to communicate the success of solepreneurs, ... (Read Full Article)
   

   Comment on Article Mentions:   Thought Leader   SEO   Content Marketing

8. Social Media Planning and Strategy – An Oxymoron? « The Marketing ...

   Explore Article spider (Aug 31 2010)

   Planning is the foundation for all things social media: Planning has several components. first, define your objectives —to simply listen, monitor, innovate, engage and/or build thought leadership? From there, you can outline what ... ROI ( Risk of Ignoring): Mitch Glasser said it best during the Q&A after the panel session about ROI — that it's no longer about return on investment but the risk of ignoring social media. this is true. Today, you no longer control the brand; ... (Read Full Article)
   

   Comment on Article Mentions:   Social Media   Enterprise   B2B

9. 100+ Upcoming Social Media & Tech Events | iuvo Shopper ...

   Explore Article blog.iuvoonline.com (Aug 30 2010)

   ... 2010, San Francisco, CA: The social business event of the year, JiveWorld10, will bring together industry luminaries, customers, business executives and leading enterprise vendors to share social business thought leadership and provide .... The event unites advertisers, media owners and agencies to harness the power of digital and deliver real marketing ROI. Alongside the exhibition, there is also a conference featuring 100+ international speakers for serious digital ... (Read Full Article)
   

   Comment on Article Mentions:   Social Media   Enterprise   Thought Leader

10. 100+ Upcoming Social Media & Tech Events

    Explore Article 365online.nu (Aug 30 2010)

    The event unites advertisers, media owners and agencies to harness the power of digital and deliver real marketing ROI. Alongside the exhibition, there is also a conference featuring 100+ international speakers for serious digital ... (Read Full Article)
    

    Comment on Article Mentions:   Chris Brogan   Social Media   Enterprise

11. 100+ Upcoming Social Media & Tech Events | JobsDirectUSA

    Explore Article jobsdirectusa.com (Aug 30 2010)

    ... 2010, San Francisco, CA: The social business event of the year, JiveWorld10, will bring together industry luminaries, customers, business executives and leading enterprise vendors to share social business thought leadership and provide .... The event unites advertisers, media owners and agencies to harness the power of digital and deliver real marketing ROI. Alongside the exhibition, there is also a conference featuring 100+ international speakers for serious digital ... (Read Full Article)
    

    Comment on Article Mentions:   Social Media   Enterprise   Thought Leader

12. How Social Media Is Changing The Way B2B Companies Communicate ...

    Explore Article topblogplacement.com (Aug 29 2010)

    These thought leadership pieces could potentially reach out to a wider base if they also have their own blogs or twitter accounts, or if they are linked to bookmarking and news sharing sites like Delicious, Digg and Reddit. Deloitte Consulting and McKinsey ... After all, it aligns with what B2B marketing is all about – and that is to build ongoing relationships with one's stakeholder communities. So go ahead and: Identify your corporate B2B brand and social personality ... (Read Full Article)
    

    Comment on Article Mentions:   Social Media   B2B   Thought Leader

13. Screen Recording for Small Business: Camtasia Studio Review ...

    Explore Article Small Business Center (Aug 26 2010)

    You can think of many different uses for the program, but the beauty of it is it gets you into marketing via video without the challenges of a video camera and all that it entails. ... advisors sharing advice to help companies with their online sales and marketing efforts. Each week, they conduct free private and public reviews of a wide range of small businesses and startups. They just posted a list of 195+ Social Media ROI and Measurement Tools to help your Small Biz. ... (Read Full Article)
    

    Comment on Article Mentions:   Social Media   Camtasia Studio   PowerPoint

14. Two Small Business Communities Collaborate for Sugartone Contest ...

    Explore Article Small Business Center (Aug 26 2010)

    Bloggertone is a business blogging community welcoming contributors on a variety of related topics including sales, finance, marketing, management, growth, technology and global business issues. ..... advice to help companies with their online sales and marketing efforts. Each week, they conduct free private and public reviews of a wide range of small businesses and startups. They just posted a list of 195+ Social Media ROI and Measurement Tools to help your Small Biz. ... (Read Full Article)
    

    Comment on Article Mentions:   Chris Brogan   Social Media   Enterprise

15. Checking in With KnowEm.com « Small Business Center

    Explore Article Small Business Center (Aug 26 2010)

    Lisa Barone is Co-Founder and Chief Branding Officer at Outspoken Media, Inc., an Internet marketing company that specializes in providing clients with online reputation management, social media services, and other Internet services. .... online sales and marketing efforts. Each week, they conduct free private and public reviews of a wide range of small businesses and startups. They just posted a list of 195+ Social Media ROI and Measurement Tools to help your Small Biz. ... (Read Full Article)
    

    Comment on Article Mentions:   Social Media   Enterprise   Michael Streko

16. Exact Editions: Twitter ROI

    Explore Article Exact Editions (Aug 26 2010)

    Yesterday I watched Cision's webinar on Social Media ROI. I guess webinars act as an all-singing all-dancing white paper, promoting thought leadership whilst simultaneously advertising your wares in a more interactive way (there was a Q ... Since taking over the Twitter account, however, I quickly realised that, for Exact Editions at least, it's much more effective as a B2B marketing channel than B2C. We provide a platform for 100s of magazines, and we can see that, say, ... (Read Full Article)
    

    Comment on Article Mentions:   Social Media   B2B   Thought Leader

17. 7 Ways to Get Your Company Ready to Sell « Small Business Center

    Explore Article Small Business Center (Aug 26 2010)

    When sales don't happen and prospects don't become clients how do you know when it's time to change course? When should you rethink your marketing strategy? Here are five questions you should ask first. M4B Marketing .... with their online sales and marketing efforts. Each week, they conduct free private and public reviews of a wide range of small businesses and startups. They just posted a list of 195+ Social Media ROI and Measurement Tools to help your Small Biz. ... (Read Full Article)
    

    Comment on Article Mentions:   Social Media   Enterprise   Blog

18. Small Business News: Selling Out « Small Business Center

    Explore Article Small Business Center (Aug 26 2010)

    When people think Internet marketing and marketing their existing business on the Web, their first thought might be the possibility of marketing their product or service to the world. .... sharing advice to help companies with their online sales and marketing efforts. Each week, they conduct free private and public reviews of a wide range of small businesses and startups. They just posted a list of 195+ Social Media ROI and Measurement Tools to help your Small Biz. ... (Read Full Article)
    

    Comment on Article Mentions:   Chris Brogan   Social Media   B2B

19. Thought leadership – a marketer’s new value proposition

    Explore Article Thought Leadership (Aug 26 2010)

    This is the second in a series of articles on how thought leadership underpins the new sales approach In my last blog I talked about how thought leadership is the new sales pitch because customers no longer want to be sold to. Today I cover how... (Read Full Article)
    

    Comment on Article Mentions:   B2B   Blog   Thought Leader

20. Trends in Microfinance « Small Business Center

    Explore Article Small Business Center (Aug 26 2010)

    ... about social media, her post might as easily be about anything else in business. There are dangers in focusing on numbers only and a price to pay when those numbers become more important than the value being created. Author Thought Leadership ... While video is all the rage for content marketing on the Web and falling prices have put it well within reach of many entrepreneurs, there's much more involved in online video marketing than simply picking up a camcorder. ... (Read Full Article)
    

    Comment on Article Mentions:   Social Media   Thought Leader   Content Marketing

21. Twitter Marketing For Dummies | The Twitter Blogger

    Explore Article The Twitter Blogger (Aug 25 2010)

    Gillin shows the power of online thought leadership and communicating to people directly without the advertising and media filter. Imagine if people learn about you on the Web first, so when they to contact you, the sale is already ..... This chapter answers quite a few questions about defining success and return on investment (ROI), the holy grails of social media marketing and the reason why too many companies who need SMM are hesitant to take the next step, boldly. ... (Read Full Article)
    

    Comment on Article Mentions:   Social Media   Thought Leader   SMM

22. First Annual Fanminder Mobile Marketing Survey « Small Business Center

    Explore Article Small Business Center (Aug 25 2010)

    ... online sales and marketing efforts. Each week, they conduct free private and public reviews of a wide range of small businesses and startups. They just posted a list of 195+ Social Media ROI and Measurement Tools to help your Small Biz. ... Author Thought Leadership. Surprise! Surprise! You have to market your business. Scott Fox shares this “shocking truth” about online business which really applies to all businesses. (Actually the example he gives is a charity. ... (Read Full Article)
    

    Comment on Article Mentions:   Social Media   Thought Leader   Washington

23. Small Business News: Small Biz Connection « Small Business Center

    Explore Article Small Business Center (Aug 25 2010)

    It is talked about by most small business marketing gurus and it seems like such a popular, practical method to get the word out about your business. But where do you start? Techsmith's Camtasia Studio 7 is one easy way to create a simple ... sales and marketing efforts. Each week, they conduct free private and public reviews of a wide range of small businesses and startups. They just posted a list of 195+ Social Media ROI and Measurement Tools to help your Small Biz. ... (Read Full Article)
    

    Comment on Article Mentions:   Social Media   Blog   Content Marketing

24. 100+ Upcoming Social Media & Tech Conferences and Events

    Explore Article Can I Get A Dot Com . Com (Aug 25 2010)

    The event unites advertisers, media owners and agencies to harness the power of digital and deliver real marketing ROI. Alongside the exhibition, there is also a conference featuring 100+ international speakers for serious digital ... (Read Full Article)
    

    Comment on Article Mentions:   Social Media   ROI   Mashable

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