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1. Thought Leadership and Growth Go Hand in Hand Explore Alterra Group (Feb 2 2012) As 2012 begins, companies could be forgiven for shedding few tears over the passing of 2011. Although not as traumatic as 2009 or 2010, the past year was not without its challenges. Despite potential economic storm clouds on the horizon, and the uncertainty rippling through the Eurozone, we remain hopeful the markets can build on the momentum established last year and begin a more concerted return to growth. (Read Full Article)

   Comment Mentions:   B2B   Thought Leader   Content Marketing

2. Getting the Most Out of Your Thought Leadership Publications Explore Alterra Group (Nov 8 2011) Thought leadership publications are elemental components of most professional services firms and account for a sizeable proportion of the marketing budget. That's why it's critical for firms to ensure they are getting the biggest return possible on these publications. (Read Full Article)

   Comment Mentions:   Thought Leader   Alterra Group

3. Using Research to Prime the Thought Leadership Marketing Pump Explore Thought Leadership Times Blog (Oct 24 2011) Many, if not most, consulting firms have ambitious programs designed to help them become or remain thought leaders in their chosen fields of expertise. And that's a good thing. Research and history show that demonstrating superior insights on and track records in solving clients' most pressing business problems is one of the keys to differentiating and growing a consulting firm. However, in their quest for thought leadership, firms often encounter a common dilemma: struggling to find something to say that is new, relevant, compelling and materially different from what competitors are saying about a given topic. In other words, there are times when the thought leadership pump appears dry, which is a big problem for any firm selling work on the strength of its ideas. That's where proprietary research can play a critical role. Such research can provide ... (Read Full Article)

   Comment Mentions:   Social Media   Thought Leader   Thought Leadership Marketing

4. How a Thought Leadership Assessment Can Help Professional Services Firms Get the Most from Their Marketing Efforts Explore Alterra Group (Oct 5 2011) The sheer volume of content—books, white papers, articles, case studies, and the like—published by professional services firms is staggering. Every year thousands of such documents hit the market, all vying for the attention of busy executives and attempting to demonstrate the issuer’s unique and valuable expertise on important business challenges—or, in other words, thought leadership. To rise above the noise, firms must publish content that is not only of the highest quality, but that also focuses on topics that are highly relevant to target executives. In this paper, we explore an assessment-based approach that can help a firm identify the issues most critical to their target audience, uncover aspects of those issues insufficiently covered by competitors, and develop content that showcases the firm’s most relevant and differentiated experience and insights. (Read Full Article)

   Comment Mentions:   Gartner   Thought Leader   Alterra Group

5. Social Media Increases Small-Business Exposure Explore The MarketingSavant Group (Nov 19 2010) Posted by Dana VanDen Heuvel October 29, 2010 As more small businesses get on board with social media marketing to improve relationships with customers and gain new ones, they report that the primary benefit of such efforts is greater exposure. Read the full article at eMarketer. 121016 Social Media Increases Small Business Exposure If you enjoyed this post, make sure you subscribe to my RSS feed! Related posts: 1. Ten Tech-enabled Business Trends f (Read Full Article)

   Comment Mentions:   Dana VanDen Heuvel   Social Media   Part

6. Why usability test your website? Sales…and survival Explore The MarketingSavant Group (Nov 19 2010) So, you’ve got a website redesign underway. But is it a good, user-friendly website? Or do you just think so? One gauge of whether a website is worth more than its good looks is its usability, and by that, we mean usability to your target audience. If it’s structured for your own internal convenience, you’re doing your customers and prospective customers no favors. Even the big guys are guilty of non-user friendly websites. A great book that breaks down websites as they are and as they could be (Read Full Article)

   Comment Mentions:   Microsoft   Wal-Mart   Southwest Airlines

7. Things to do in Green Bay Explore 365 Things to do in Green Bay Wisconsin (Nov 19 2010) I'm sure when you were growing up as a child you remember places that were tradition in your family. Today I'm going to introduce you a place that used to be the Dallaire Family Tradition on Saturday mornings. If you enjoy sweet's and bakery items we've got the perfect spot for you. Located on University Avenue there is a Bakery called Willow Streek Bakery in Green Bay WI. It's been around longer then I can remember and their business is mostly word of mouth. It's time we help the word spread th (Read Full Article)

   Comment Mentions:   Green Bay

8. Small Business Social Media Explore The MarketingSavant Group (Nov 19 2010) (Read Full Article)

   Comment Mentions:   Social Media

9. AMA Madison Social Media Seminar | Madison, WI Explore AMA Madison.org (Nov 19 2010) Welcome to AMA - Madison Where Marketing Minds Meet in Madison! The American Marketing Association (AMA) is the ultimate source of marketing knowledge... The Madison chapter of the AMA is one of more than 100 professional AMA chapters across the nation. Founded in 1937, today the AMA is the #1 association serving the marketing community, and the national resource to today's Marketers. It is the only association helping to guide the business discipline of Marketing - through conferences, publicat (Read Full Article)

   Comment Mentions:   Madison   Social Media   American Marketing Association

10. 365 Marketing Ideas Explore The MarketingSavant Group (Nov 19 2010) Marketing Savant * Events * Speaking + Speaking Topics + Testimonials + Speaking Clients + Booking Policies * Resources + Slides & Presentations + Whitepapers & e-Books + Articles + Mindmaps + Facebook + Screencasts / Videos * Services + Training & Workshops + Blog Consulting + Social Media Coaching & Consulting + DIY Marketing Services * About/Contact + Contact + As Seen In... * Newsletter + Newsletter Archives * “Blog” View Comments Make it a Holiday and Make it a Meme Pos (Read Full Article)

    Comment Mentions:   Social Media   Blog   Newsletter Archives

11. Ten Tech-enabled Business Trends for Marketers, Part 1 Explore The MarketingSavant Group (Nov 19 2010) McKinsey recently published an article entitled Clouds, big data, and smart assets: Ten tech-enabled business trends to watch on the ten “tech-enabled” business trends that senior executives need to pay special attention to. This got us thinking about how these apply to marketers and what we should be doing to specifically address these as a Marcomm profession and what you can do with them. We’ve outlined the WIIFM “what’s in it for marketers” under each of the points below. What’s your take on (Read Full Article)

    Comment Mentions:   Amazon   Facebook   McKinsey

12. October 2010 Explore The MarketingSavant Group (Nov 19 2010) (Read Full Article)

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13. November 2010 Explore The MarketingSavant Group (Nov 19 2010) Archive for November, 2010 View Comments Ten Tech-enabled Business Trends for Marketers, Part 2 Posted by Dana VanDen Heuvel November 8, 2010 Last week we covered the first 5 trends. This week, we take the final 5. McKinsey recently published an article entitled Clouds, big data, and smart assets: Ten tech-enabled business trends to watch on the ten "tech-enabled" business trends that senior executives need to pay special attention to. This got us thinking about how these View Comments Why usa (Read Full Article)

    Comment Mentions:   Part   McKinsey

14. Monday Marketing Moxie Explore The MarketingSavant Group (Nov 19 2010) View Comments Ten Tech-enabled Business Trends for Marketers, Part 1 Posted by Dana VanDen Heuvel November 1, 2010 Advancing technologies and their swift adoption are upending traditional business models. Senior executives need to think strategically about how to prepare their organizations for the challenging new environment. – McKinsey Quarterly McKinsey recently published an article entitled Clouds, big data, and smart assets: Ten tech-enabled business trends to watch o (Read Full Article)

    Comment Mentions:   Google   Part

15. Locally Social Explore The MarketingSavant Group (Nov 19 2010) View Comments 56 Ways to Use Social Media for Bicycle Tour Directors Posted by Dana VanDen Heuvel November 5, 2010 I had the very good fortune today to present for the National Bicycle Tour Directors Association at their national conference in Madison. In prep for the event, we put together a laundry list of ideas that they could use. Many of these ideas could be just as useful for you, in whatever type of organization View Comments The Race is On: How Are You Doing in the Googl (Read Full Article)

    Comment Mentions:   Google   Madison   Social Media

16. Locally Social – Local Social Media in Green Bay, WI Explore Locally Social (Nov 19 2010) Locally Social Serves the Social Media Marketing Needs of Northeast Wisconsin Businesses Until now, no one has been specifically looking out for the social media marketing needs of small business in Northeast Wisconsin. Locally Social is a local team of social media and marketing experts focused on one thing. Making your business successful in social media. You tell us what works for you. We can help you with social media and internet marketing, we can coach and teach you about social media or y (Read Full Article)

    Comment Mentions:   Social Media   Facebook

17. Ten Tech-enabled Business Trends for Marketers, Part 2 Explore The MarketingSavant Group (Nov 19 2010) Last week we covered the first 5 trends. This week, we take the final 5. McKinsey recently published an article entitled Clouds, big data, and smart assets: Ten tech-enabled business trends to watch on the ten "tech-enabled" business trends that senior executives need to pay special attention to. This got us thinking about how these apply to marketers and what we should be doing to specifically address these as a Marcomm profession and what you can do with them. We’ve outlined the WIIFM "what’s (Read Full Article)

    Comment Mentions:   Wal-Mart   SAP   McKinsey

18. 56 Ways to Use Social Media for Bicycle Tour Directors Explore The MarketingSavant Group (Nov 19 2010) I had the very good fortune today to present for the National Bicycle Tour Directors Association at their national conference in Madison. In prep for the event, we put together a laundry list of ideas that they could use.  Many of these ideas could be just as useful for you, in whatever type of organization you’re trying to market.  Have a look-see! 1. Encourage your ride directors to begin engaging with potential riders well in advance of the event on social media sites 2. Ask your “Likers” to (Read Full Article)

    Comment Mentions:   Madison   Social Media   Facebook

19. Hands-on Social Media Marketing Bootcamp – Green Bay, December 3 Explore The MarketingSavant Group (Nov 19 2010) Posted by Dana VanDen Heuvel October 18, 2010 image8 Hands on Social Media Marketing Bootcamp – Green Bay, December 3 Nearly every local business can benefit from social media in their marketing, but most courses and books only tell you why and don’t show you "how to." The Social Media Boot Camp for Local Business will teach you the why, the how-to and the practical, tactical things you can do to make social media work for yo (Read Full Article)

    Comment Mentions:   Intel   Dana VanDen Heuvel   Social Media

20. The Docking Station, Co-Working in Green Bay Explore The Docking Station (Nov 19 2010) 9 Tip for Staying Productive at The Docking Station (a Coworking Space) September 14, 2010 | No Comments Lifehacker has a great article on their site about how to be productive in a coffee shop, or any where away from the office. It’s a great read, albeit a bit on the ‘technical’ side. (they talk about things like batching your Internet connectivity needs to minimize the wi-fi drain on your battery). I’m a Share on Facebook View Post The ‘officeless generation’ September 9, 2010 | No Comments (Read Full Article)

    Comment Mentions:   Toronto   IBM

21. Windstream Launches Business Services Blog, Highlights Growing ... Explore Telecompetitor (Nov 18 2010) For business services, social media tools allow service providers like Windstream to build thought leadership around important topics that are. ... By engaging customers in the social media circles they frequent, Windstream, and other service providers who follow this strategy, potentially gain significant ROI for these efforts. For business services, social media tools allow service providers like Windstream to build thought leadership around important topics that are ... (Read Full Article)

    Comment Mentions:   Social Media   Blog   Thought Leader

22. Curated Stories November 17, 2010 Explore greggmorris.com (Nov 17 2010) Not too long ago, I attended Silverpop's B2B Marketing University in Washington DC – a really educational and enjoyable experience – and the topic of aligning sales and marketing was raised by many. ... (Read Full Article)

    Comment Mentions:   Google   Robert Scoble   New York Times

23. Facebook Pages for B2B Social Media Marketing Explore Search Engine Marketing (Nov 17 2010) B2B Marketing Agency: TopRank's Online Marketing My personal bias aside, for an online marketing agency, I'd have to say that TopRank's Facebook page (which is technically a page for the blog) is a pretty good example of a B2B Fan page ... (Read Full Article)

    Comment Mentions:   Cisco   Social Media   Starbucks

24. When Social Media Rewards the Mindless and the Elite | Geoff ... Explore Geoff Livingston's Personal Blog (Nov 17 2010) I do think experience includes failure and success, living and FEELING the moment. This is the art of experience and wisdom, and it provides real authenticity. The science only provides data and ROI> Humans need both. ... They think social media “thought leadership” and they batch us all in the same general category, then decide which one is more legit, more well known, more valuable, more whatever. The truth is that we all play very specific roles in that space, ... (Read Full Article)

    Comment Mentions:   Bill Gates   Social Media   Brian Solis

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