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Popular Articles
2010 Thought Leadership predictions: More automation please!
Content Marketing is not equal to Thought Leadership
Thought leadership marketing and news media consumption
Thought Leadership fears: Your competitors getting more attention than you?
Thought Leadership Science: Sampling, measuring, and optimizing your industry conversation relevance
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Thought Leadership Times
B2B Social Media: Senior marketing executives need a sense of control and what I learned at #OMS10
Relevance: The Key to a Successful B2B Social Media Strategy
One Tip for Online Brand Leadership
An easy tip to be the #1 industry resource for your customers
Everyone Curates; It's Your Commitment That Counts
Google Buzz: Content Curation for the Masses
Validating PR Communication with Industry Education
Product Launch Readiness: Get your brand ahead of the competition
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B2B Social Media: Senior marketing executives need a sense of control and what I learned at #OMS10
Explore Article Thought Leadership Times Blog (Mar 9 2010)
However, the problem, from my perspective, is one of control. Who controls Social Media in the organization? Does it fall under Corporate Marketing or Marketing Communications? If Social Media ROI doesn’t deliver, as promised, who’s responsible, the eMarketing Manager or her boss? Finally, if an eMarketing or Social Media Manager positively impacts revenue growth, how does the firm properly reward that individual and encourage the rest of the organization to support that success?
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Comment on Article Mentions: Social Media B2B Analytics
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Tailor Your White Paper to Your Audience For Effective Thought Leadership
Explore Article Magnificent Publications (Mar 8 2010)
Abridged with the author's permission from a post on the Savvy B2B Marketing blog. When I ask clients about the audience for a white paper, I sometimes hear: “the technical and business decision makers” (i.e., we're trying to reach everyone with this one piece) or “the CIO” and that's where it ... To find out more about how she can help you educate prospects, demonstrate thought leadership, and ratchet up the results of lead-nurturing campaigns, visit Ten Ton Marketing. ...
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#Marketing in the B2B world | Neytri.com - Thought Leadership via traditional and social media
Explore Article Neytri.com (Mar 7 2010)
In the world of B2B marketing, a very thin line demarcates marketing and selling. In fact, it would be fair to say that the term marketing here is generally.... ... A rewarding way to achieve thought leadership as well as good public relations mileage is by creating events that involve student participation — inter-college contests, for example. I use the term rewarding because such activities are win-win all around, since the students benefit from the exposure and the ... (Read Full Article)
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#Silverpop shares how to: Successfully Engage B2B Buyer Communities for Demand Generation. Interesting
Explore Article silverpop.com (Mar 7 2010)
Kristin McKenna presents three keys to successfully engaging communities in B2B marketing. ... Thus your participation should start with big-picture ideas and thought leadership, eventually channeling buyers towards a direct dialogue with your organization on their timetable. As my colleague Adam Needles pointed out in a recent post on this site, “content marketing is the strategy you need to power thoughtful 'dialogues' with potential buyers. ...
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Comment on Article Mentions: Social Media B2B Blog
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Using SEO Search To Develop Content For Social Media Influencers and Thought Leaders
Explore Article PR Communications (Mar 6 2010)
Rob Birgfeld writes a post encouraging digital marketers to connect the dots between social and SEO. I found Rob Birgfeld's post because I have an alert set up for my name. Yes, I keep tabs on who talks about me,... (Read Full Article)
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TL in 4D: Four dimensions for thought leadership success
Explore Article Reputation to Revenue (Mar 4 2010)
B2B marketers know that thought leadership is essential, especially when selling high-value solutions. Business buyers tune out most traditional marketing, but they are always looking for new ideas. If we can produce interesting and useful content, and use social media... (Read Full Article)
Comment on Article Mentions: Social Media B2B Thought Leader
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How I Was Wrong About LinkedIn (with 2 Mini Case Studies)
Explore Article MarketingProfs Daily Fix Blog (Mar 4 2010)
I’ve always considered LinkedIn more of a place to prospect for a job than anything else. And since I haven’t been in the market for one in a while, I’ve paid it little mind. Plus, if I’m being honest: I’ve always thought LinkedIn was kind of … well, boring. If Facebook was a rave at a [...] Related posts:Join the MarketingProfs LinkedIn Group A Second Life for LinkedIn People Are Really Using LinkedIn Differently Than Other Social Media Sites! (Read Full Article)
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Relevance: The Key to a Successful B2B Social Media Strategy
Explore Article Thought Leadership Times Blog (Mar 4 2010)
B2B businesses are making significant social media efforts without generating business ROI. Our customers tell us that the amount of time and energy that goes into daily social media marketing seems obtuse; they work hard to share a lot of content on a lot of channels, but that content does not lead to more sales or more qualified prospects. So why invest in social media? Most businesses know they should, but do not know how to do so effectively. According to Dr. Neil Hair of the E. Philips Saunders College of Business at Rochester Institute of Technology.
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Are inbound leads really leads? I believe the majority are not.
Explore Article Sales Lead Insights (Mar 3 2010)
I think some of the information being touted by companies that have a stake in inbound marketing can be misleading. What I am talking about is the categorizing of all inbound inquiries as “leads.” 8221; Ask any salesperson if all inbound inquires are leads, andBrought to you by: B2B Marketing (Read Full Article)
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eMarketer: B2B Marketers to Spend More on Social Media
Explore Article Social Media B2B (Mar 3 2010)
In a post from eMarketer, according to the The CMO Survey from Duke University’s Fuqua School of Business and the American Marketing Association (AMA), social media budgets of both B2B and B2C marketers are rising across the board, and will continue to do so in the next five years. There is no surprise in this, [...] Related posts:B2B Marketers Increasing Social Media and Search Spending I spotted an article about Online B2B Marketing over at... Last Chance to Participate in the SocialMediaB2B.com Survey Last month we posted a survey for B2B marketers to... Participation Requested: Please Take The 2010 SocialMediaB2B.com Social Media Marketing Survey! Please click here to take the survey We are getting... Related posts brought to you by Yet Another Related Posts Plugin.
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Web Analytics & Marketing Automation: Why Businesses Need Both
Explore Article b2bbloggers.com (Mar 2 2010)
An explanation of the role of web analytics in the context of this brave new world of b2b marketing automation. ... From this point on, you may want to segment out the web traffic of these warm prospects visiting your site and use content marketing to drive thought leadership and educational messages to them. Beyond the Horizon: Messaging To Your Customer The other, sometimes overlooked, aspect is that this marketing database of contacts will keep track of a prospect's ...
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The Strategy Trap: Why focusing too much on strategy could be ...
Explore Article The BrandBuilder Blog (Mar 1 2010)
Social Media – as it relates to Brand Management, PR, Marketing, Business Development, Community Management, recruiting, internal collaboration, product innovation and crisis management – isn't about developing the winning strategy. ..... hoisted as an example of what I feel is a dangerous “don't think, just do” meme emerging in the marketing world. The same thought process that says things like “you can't measure ROI in the social media space, you just need to 'engage'” ...
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Comment on Article Mentions: Social Media Enterprise Mindshare
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Inside the Mind of the B2B Buyer – New Paths to Purchase
Explore Article fearlesscompetitor.com (Mar 1 2010)
Great insights presented last week by Genius and DemandGen Report , in the webinar Inside the Mind of B2B Buyers: New Paths to Purchase . There’s been lots of discussion about how the B2B buying cycle has changed, but this presentation used actual data — they surveyed B2B buyers. I’m I’m a bit of a data junkie. LoveBrought to you by: B2B Marketing
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The State of the Twittersphere 2010
Explore Article Brian Solis (Mar 1 2010)
Original Artwork by @Natasha The state and future of Twitter is passionately debated as users and industry pundits explore whether or not the platform and the relationships that connect one another are in danger of slowing or worse, regressing. Over the last year, Twitter experienced its most phenomenal growth to date, fueled by the adoption of [...]
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Comment on Article Mentions: Social Media HubSpot Dan Zarrella
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Lessons Learned from the Trenches of Social Media. « MondoBeat ...
Explore Article MondoBeat (Mar 1 2010)
But as we strategized about ways to establish thought leadership for the agency, we decided that enewsletters, which would roll into blogs, would be a good starting point. The result was MondoBeat: Ideas to Improve Your Marketing Rhythm. ... It should be part of your marketing plan, but continue to leave the heaving lifting to postal mail, email, print advertising and marketing media better suited to directly generating sales and ROI. By Larry Bauer ...
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Comment on Article Mentions: Social Media Blog Synergy
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Socialmedia » The Big Social Media Marketing Plan
Explore Article Socialmedia (Feb 28 2010)
Content: creating content helps the company engage the audience and build thought leadership. Content could be created via a blog or YouTube channel. Comm: Platforms like Facebook and Twitter are communication tools to reach your ... in how they can be used to generate ROI. In short, you're a marketer and not a Twitter or Facebook sales person. give them the big marketing plan instead. Stock photo powered by pixmac. Related Posts. Tags: Business, Marketing, Social Media ... (Read Full Article)
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6 Ways B2B Marketers Can "Listen" Effectively
Explore Article Marketing Interactions (Feb 28 2010)
One of the things B2B marketers are being told to do is to "listen" to communities and get to really know their prospects. The best reason being because your prospects are controlling how and when they engage with vendors, so it's become very critical that our content marketing efforts are highly relevant to the needs of the audiences we seek. One thing that's not exactly obvious is exactly HOW to listen—or even what you should be listening forBrought to you by: B2B Marketing (Read Full Article)
Comment on Article Mentions: Social Media B2B Content Marketing
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Best Practices in Blogging - Seo - Where is your company?
Explore Article Compendium Blogware (Feb 28 2010)
Using a simple blogging software like Compendium allows a company to generate content to fuel their online presence to become an authoritative leader in their industry, both from a thought leadership and ROI perspective. Using blogs, Twitter accounts, ... In the most recent Chief Marketer publication they note that Online Engagement and Social Media Marketing are THE top tactics marketers plan to pursue more aggressively in 2010 (opposed to 2009) for lead generation. ...
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Are Brands Really "On" Twitter?
Explore Article Twist Image (Feb 27 2010)
Are brands doing the right thing when they join Twitter and get involved? It's a tough question to answer. One person's "right way" is another person's "wrong way." An example I am fond of repeating is that of a company that is on Twitter but only using it to tweet out their corporate press releases. The knee-jerk reaction is, "this is a terrible use of Twitter!", but what if said company engaged with their industry analysts and journalist and let them know that this Twitter feed was set-up specifically for them, so that they did not clutter email inboxes or inundate voice mailboxes with pleas for a return phone call? Seems like a very smart use of Twitter (if it works and catches on). Never forget that Twitter is a spam-free zone. In fact, one of the most amazing facets ... (Read Full Article)
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Srikanth Sesh: Why Thought Leadership - Most Valuable Asset
Explore Article Srikanth SESH (Feb 26 2010)
As a B2B marketer, thought leadership is one of the most valuable assets your brand — or you — can attain. In down economies, prospects conduct even more research leading up to the purchase. This means B2B marketing professionals must ...
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Comment on Article Mentions: B2B Blog Thought Leader
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Content Marketing Budgets Increasing
Explore Article B2B Marketing Blog (Feb 26 2010)
You might be saying, “Hey Schubert…enough about the content already!” 8221; I hear you. We’ve been blogging about it quite often lately. But, that just means it’s something we believe in. And, according to the recentBrought to you by: B2B Marketing (Read Full Article)
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Brands as Publishers - Where's Your Content Strategy?
Explore Article Junta42 Content Marketing blog (Feb 26 2010)
Just returned back from Online Marketing Summit 2010 where the statement "brands as publishers" almost seemed overused. Although we've been talking about that on this blog for three years now and in more detail in Get Content Get Customers, this... (Read Full Article)
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Thought Leadership – Better for inbound/organic or outbound ...
Explore Article Thinking to Win (Feb 25 2010)
Experienced B2B Marketing Professional with a track record of generating demand, penetrating new markets and maximizing the pipeline. Expert at leveraging CRM and marketing automation technology to nurture leads at all points of the ... (Read Full Article)
Comment on Article Mentions: CRM B2B Blog
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The Pulse Of Content
Explore Article Twist Image (Feb 25 2010)
How often should you tweet? How often should you Blog? How long should a Podcast be? How many friends should you have on Facebook? Businesses and individuals ask this question all of the time as if there is some sort of real/true answer. As if the success of an initiative is relative to the quantity of content being published. It should come as no surprise that there is no silver bullet. The truth is, there is no right answer to this question (or, more appropriately, the answer is: "it depends" - which also happens to be the running inside joke answer for every question ever asked to both Shel Holtz and Neville Hobson on their amazing audio podcast, For Immediate Release). Should a Blog post be long or short? Should you tweet every thought that enters your cranium? It is ... (Read Full Article)
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