Social media big winner in marketing mix

Market research & statistics (Oct 4 2009)

1. Marketers’ top priorities for 2010 will be customer acquisition and retention, followed by thought leadership, according to a survey by virtual events provider Unisfair. Six in 10 marketers polled said acquiring new customers would be critical in 2010, while 48% would focus on retaining current customers—a particularly important effort in the recession. (Read Full Article)

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