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  1. Social Media Case Study – How JetBlue Used Twitter to Treat Me Like A Human

    daveraffaele.com (Oct 9 2009)

    1. Social Media Case Study – How JetBlue Used Twitter to Treat Me Like A Human People often ask me why I use Twitter. Until recently I found it hard to explain. I have to admit, it took me over 5 months to post my 2nd update after my first “Trying out twitter” post. It just didn’t click with me the first time around. Until I took the time to use it for a while and successfully make that step across the “Ah Ha!” threshold, it just seemed a bit pointless. Why in the world would someone care that someone they don’t know is about to hit Starbucks or buy a new drill at the Home Depot? (Read Full Article)

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