Links For 2009-10-12

The MarketingSavant Group (Oct 12 2009)

1. links for 2009-10-12 Posted by Dana VanDen Heuvel October 12, 2009 * Marketing on $700 a Year Donna Wells, Mint’s CMO and a former exec at Intuit, is a veteran marketer used to the big media budgets she had in previous jobs at Charles Schwab and American Express. At Mint, however, she may well represent a new breed of CMO who is spending very little on brand building and bypassing advertising in the process. Thanks to new social media and communications technologies, partnered with adept P (Read Full Article)

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