The Thought Leadership Marketing Equation - The MarketingSavant Group - Thought Leadership Times

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1. “ Successful thought leadership is about creating exceptional content that provides insight into business issues. That's what makes executive buyers choose one firm over another. ”
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- Dana VanDen Heuvel

The Thought Leadership Marketing Equation

The MarketingSavant Group (Jan 13 2009)
1. Thought leadership marketing is becoming a more often discussed topic in the business-to-business marketing realm. First coined by Joel Kurtzman in 1994 (then an alliance partner with Booz, Allen & Hamilton and now the chairman of the Kurtzman Group), it has been, until now, largely a marketing strategy employed by professional service firms, consultants and pundits, and a select few technology firms. McKinsey, Tom Peters and Cisco respectively come to mind. (Read Full Article)
  
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