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A reader’s definition of thought leadership
Thought Leadership (Aug 5 2009)
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An ex colleague of mine and respected South African PR practitioner, Merle O’Brien has sent me this definition of thought leadership: I have a definition on thoughtleadership to toss in the ring - the strategic practice of cultivating market insight and building foresight using business management tools (media scans, market research, statistics, trend analysis, scenario planning, [...] (Read Full Article)
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