How the Social Web Destroys Traditional Marketing

Baekdal.com (Oct 17 2009)

1. Personally, I think the problem isn't to do much with the strategy of trying to create buzz via social web;as you know it's just another old form of "Word of Mouth", but rather lies upon the bad excecution of the agency. ... just because social channels offer a more complete two-way communications model doesn't mean they automatically generate results in a way that one-way channels can't. they'll still require strategic and creative thought leadership. ... (Read Full Article)

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