Why Unify B2B Marketing? Poe Knows

Illuminating the Future (Oct 26 2009)

1. They can define and engage their target markets with targeted thought leadership, relevant value propositions and personalized "provocations" (as Geoffrey Moore puts it). I'm not simply buying ad words, posting on Twitter and waiting for them to come to me. ... "Together, the two disciplines produce measurable ROI, accountable results, and direct contribution to the top line." The point is: We need to strike a balance. We need to assist and advise, observe and assert. ... (Read Full Article)

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