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“ Selling to people who actually want to hear from you is more effective than interrupting strangers who don't. ”
By Seth Godin
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10 Steps to Achieving ROI (Return on Influence) Through Corporate Blogs
socialwebschool.com (Oct 22 2009)
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A blog can be very effective for companies in achieving ROI (return of influence, not investment) for your brand and thought leadership as well as building stronger relationships with your customers, garnering coverage, and connecting ...
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