Why Charging for Online Content (Mostly) Won't Work - Advertising ...

Advertising Age (Oct 21 2009)

1. Many comments indicate that there is still a huge focus on thought leadership instead of action leadership. Community development is now a best practise- software as a service and even low cost platforms like Joomla to fit ... Journalists can't solve this problem. They should be collaborating with technology and marketing folks to capitalize on the power of interactivity to add a new dimension to content creators, audience, and vendor brands and convert it to $$$$. ... (Read Full Article)

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