The Business of Social Media: B2B and B2C Engagement by the Numbers

Brian Solis (Jan 8 2010)

1. I spend a great deal of time working within the B2B sector, among other things, and social media is a growing and or pervasive program within a comprehensive, integrated communications and service strategy. In almost every scenario I’ve encountered, executives, marcom and service executives, and brand managers have generally assumed that social and interactive [...] (Read Full Article)

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