Will Content Marketing Kill Trade Publications? - webmarketcentral.blogspot.com - Thought Leadership Times

Search:
Categories
Topics Mentioned
- Blog
- Social Media
- Thought Leader
- SEO
- B2B
- Content Marketing
- HubSpot
- David Meerman Scott
Authors
- Tom Pick

Will Content Marketing Kill Trade Publications?

webmarketcentral.blogspot.com (Nov 9 2009)
1. Back in the pre-Internet days, trade publications were pretty much the only way to efficiently reach narrowly targeted niche audiences, like architects, chemical engineers or IT help desk managers. Even in the early days of online, trade publication websites and their newsletters were essential media. The challenges faced by trade publications go far beyond the current economic slowdown. Trade pubs traditionally flourished due to five conditions which simply no longer exist. (Read Full Article)
  
  Bookmark or Share this article
Login to comment.

Related Articles
Digital Body Language - B2B Marketing: Social Media, Demand ...

also mentions HubSpot

3 Geeks and a Law Blog: Are Blogging and "Thought Leadership" Compatible?

also mentions Blog

Will Content Marketing Kill Trade Publications?

also written by Tom Pick

Thoughts on Thought Leadership - Global PR Blog Week 1.0

also mentions B2B

Thought leadership hard pressed without online

also mentions David Meerman Scott
Will Content Marketing Kill Trade Publications?

also written by Tom Pick

Recognizing a Thought Leadership Moment in Your Industry

also mentions Thought Leader

Understanding PR's Impact on SEO is Key to Being Found in FinTech ...

also mentions SEO

HRmarketer.com Blog: A very short tall tale of mythical direct ...

also mentions Content Marketing

Demand Generation in the New Business Climate – Let's call it ...

also mentions Social Media