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  1. Content Marketing Lessons Driven by the Geico Gecko

    Content Marketing Today (Jan 12 2010)

    1. Content Marketing Lessons Driven by the Geico Gecko And It’s Not Just Content But Mobile Content for the iPhone The Geico gecko campaign is an excellent example of effective advertising because it integrates humor with a consistent product benefit message. Nonetheless, it suffers from the same limitations that afflict all advertising: It calls out to customers whether or not they want to hear the [...] (Read Full Article)

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