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7 Steps to Building A B2B Social Media Lead Generation Pipeline
Social Media B2B (Jan 13 2010)
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Social media is about selling and can be directly monetized. I understand that this goes in the face of social media purists, but it is true. However, selling happens differently in B2B social media than it does in other channels.
When examining the lack of B2B social media adoption one of the core hurdles I [...]
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