Disperse the Jargon Cloud

MarketingProfs Daily Fix Blog (Jan 7 2010)

1. An executive in a technology/marketing company recently asked me to review some copy for new marketing pieces that are supposed to explain the company’s offerings to prospective customers. It’s a good thing I had sat down for a couple hours with this individual first and gotten a solid overview. Because based on the words I was [...] Related posts:Big Words, Bad Copy ‘Good artists copy, great artists steal.’ Talk of Cheaper iPhone Sets Apple Stock on Cloud 9 (Read Full Article)

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