Foursquare's New Blackberry Application Connects Businesses to More Users

Internet Marketing Blog (Jan 22 2010)

1. Just yesterday, Foursquare, a mobile application used to find and meet up with friends through location updates, launched a new version compatible with the Blackberry.  Foursquare is a fun service that makes updating your location into a game by rewarding "mayorship" to those who most frequently "check in" at a specific place (like a store, restaurant or bar). Users can also leave helpful tips, publicly available to other users, about the location and share where they are visiting with Facebook and Twitter. These elements encourage Foursquare users to update often, spreading tool-usage and giving exposure to businesses users are visiting. Foursquare's new Blackberry Application opens a window of opportunity to reach an additional audience of smart phone users, specifically employees of businesses who haven't (or don't plan to) transition to the Apple iPhone. According to Forrester, the ... (Read Full Article)

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