2. Categories

  3. Quotes

    1. “ I predict that more than 1000 B2B organizations will adopt marketing automation solutions this year. ”
      By Jeff Pedowitz
    2. “ In my opinion these technologies will be critical to competing effectively in the future.  They enable timely, relevant, personalized interactions with the market which result in superior customer experiences.  There are very few barriers to entry and these tools are becoming a bit of a commodity in terms of feature-function. ”
      By Ian Michiels
    3. “ Despite the challenging economy, 2009 was a watershed year for B2B marketing, with more and more companies adopting marketing automation and lead management to improve their demand generation strategies. ”
      By Phil Fernandez
    4. “ Sales velocity has really increased over the past two quarters and we aren't seeing any signs of that letting up. Last quarter we signed up more than one new client every other day. ”
      By Adam Blitzer
    5. “ Granted this was a controlled sample, but our polling results correlated to a 72% increase in adoption. ”

  4. Topics Mentioned


  5. Authors


  1. Spikes In Sales, Pipeline Activity Point To 2010 Emerging As ...

    demandgenreport.com (Jan 19 2010)

    1. “The vendors who are doing well have captured market-share through best practices and thought leadership.This is new for everyone, so the vocal, intelligent solution providers tend to capture the lion's share of those individuals who are ... Scott Olrich, Chief Marketing and Sales Officer for Responsys, said a transformation from old media to new media is driving the spike among both BtoB and BtoC marketers. “Marketing has changed forever. The killer outbound channels for ... (Read Full Article)

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