Why Social Media Purists Won't Last | Social Media Explorer

Social Media Explorer (Nov 23 2009)

1. Social media's ROI and how it can be measured really started making sense to me after I started reading this blog: http://metricsman.wordpress.com. I'm looking forward to learning more about it, but I think we're going to have to ...... Good reminder to develop our social media strategies and tactics around what are ultimately "hard" goals (while still leveraging the power of these tools to build community, augment customer service, strengthen thought leadership, etc.) ... (Read Full Article)

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