Positioning and Thought Leadership Marketing

Custom Publishing (Nov 30 2009)

1. I was rereading a marketing classic, Positioning, by Al Ries and Jack Trout, and was impressed by how well their message still holds up (I guess that’s why it’s called a classic). It’s particularly relevant to those trying to practice thought leadership marketing. Positioning is the process marketers use to try to create an image or [...] (Read Full Article)

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