Connecting Through Content: Issue One - KnowledgeStorm

KnowledgeStorm (Dec 2 2009)

1. News. Information. Data. Opinion. Advice. In one word: Content. It’s what buyers of technology products crave — and what B2B marketers work hard to provide for them. With the explosion of the Web and emerging media, as noted in the KnowledgeStorm Emerging Media Series studies published in the Fall of 2006, the volume and variety of marketing materials has increased dramatically. Traditional offline information, such as corporate and product overviews, analyst reports, white papers and case studies, now live in the online world. But it’s a world with new inhabitants: interactive blogs, Wikis, RSS feeds and podcasts, which provide new, efficient ways for B2B technology marketers to provide content that is fresh and compelling to their audiences. (Read Full Article)

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