1. Top 5 Inbound Marketing Stories of the Week: Easy as (Social Media) Pie

    Internet Marketing Blog (Jan 29 2010)

    1. Top 5 Inbound Marketing Stories of the Week: Easy as (Social Media) Pie Mmm ... a slice of pie.  Too bad we're not really talking about dessert here.Our top inbound marketing article this week discusses how you can slice up your social media pie into various types of engagement in different size pieces to suit your taste. Oh yeah -- and we'll let you have one of the bigger pieces. 1. Slicing Your Social Media PieAuthor: Chris Brogan on OPEN ForumBrogan offers a great basic frame for how you should devote your time on social media marketing, dividing your pie into three slices: listening, creating and communicating.  His suggestion is to start by focusing 20% on listening, 40% on creating and the final 40% on communicating. While Brogan thinks this is a good recipe for success, he also understands people have different tastes.  Perhaps you have to devote some of your time ... (Read Full Article)

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