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Topics Mentioned
- Blog
- Social Media
- Thought Leader
- B2B
- Content Marketing
- Inbound Marketing
- Webinars
- David Raab
- Bill Nussey
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Authors
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B2B Thought Leadership with David Raab | Demand Generation Blog
silverpop.com (Jan 26 2010)
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What metrics do you think are most important for tracking and measuring the ROI of lead-management programs? If you accept that sales and marketing are increasingly interdependent, then the most important metric has to be combined sales ...
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