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On pedants and dilettantes, gurus and gravitas » B2B Bliss
B2B Bliss » PR for Thought Leaders (Feb 3 2010)
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And, in my opinion, thought leadership – writing, talking, speaking, blogging about the person's area of expertise in stories, examples and observations – is the best way to communicate the individual's expertise, as well as his or her care factor. ... B2B Bliss: PR for Thought Leaders is a blog on B2B marketing and public relations, authored by the professionals of BlissPR. Read our thoughts on B2B trends in Professional Services, Financial Services and Healthcare. ...
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