How Social Media Is Changing The Way B2B Companies Communicate

Entities Mentioned

• Blog
• Social Media
• Thought Leader
• Facebook
• B2B
• ROI
• Dell
• Digg
• Intel
• Hong Kong
• Adobe
• Bill Gates
• Deloitte
• Intuit
• Accenture
• McKinsey
• Hsbc
• Citibank
• Standard Chartered Bank
• Adobe Systems
• Babson Executive Education
• Tech

1. Why the interest in social media amongst companies? It is considered a word-of-mouth marketing phenomenon that commands a higher level of consumer engagement, and in some cases, better return on investment (ROI), than conventional advertisements. ... These thought leadership pieces could potentially reach out to a wider base if they also have their own blogs or twitter accounts, or if they are linked to bookmarking and news sharing sites like Delicious, Digg and Reddit. ... (Read Full Article)

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