2. Categories

  3. Quotes

    1. “ Marketers agree that "content is paramount" to feeding the demand management process, for initial prospect acquisition and for nurturing buyers through the purchase process. ”
      By Laura Ramos
    2. “ Sounds great … sign me up … where do I start? ”

  4. Topics Mentioned


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  1. What Are the Keys to Finding Success with B2B Content Marketing ...

    silverpop.com (Feb 5 2010)

    1. What Are the Keys to Finding Success with B2B Content Marketing ... A changing B2B marketing environment — where the buyer is more empowered and in control than ever before — is pushing marketers to adopt new approaches. Content marketing is just such a new approach, emerging as a new set of best practices. ... Promotion of your content — and subsequently, your thought leadership — must become integral to promotion of your products/services. > Leverage personas; stay focused: It's clear there is a lot of content you have to publish, ... (Read Full Article)

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