Trust in Friends Declines, Trust in Experts Rises - Social Media and PR Still Win

The Steve Rubel Lifestream (Feb 8 2010)

1. Last week Edelman, my employer, published our tenth annual Trust Barometer study. You can read the full report here. One of the more juicy statistics that Advertising Age and others noted is that trust in peers surprisingly dropped dramatically from 47% to 27%. Tom Foremski says this is bad for PR: "This is bad news for PR agencies because social media has been the ‘point of the spear’ for so many firms. This is what brings in new business." While he's right that social media has been a big business driver, I respectfully disagree with Tom that this is bad news for the PR agencies. It won't make the PR industry's case for social media budgets any less compelling. In fact, it's awesome news. Here's why... If you dig into the report, you'll note ... (Read Full Article)

   Bookmark or Share this article

Login to comment.