Herding Cats: Turning Subject Matter Experts into Thought Leaders - The MarketingSavant Group - Thought Leadership Times

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Herding Cats: Turning Subject Matter Experts into Thought Leaders

The MarketingSavant Group (Feb 13 2010)
1. You’ve decided the prognosis looks good and you are ready to travel down the course of positioning yourself as a thought leader in your marketplace. Now it’s time to “herd the cats”! This article is a guide to help you take on the very difficult task of getting information out of your subject matter experts (SMEs) and turning them into thought leaders. (Read Full Article)
  
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