Social Media Today | There Is No ROI From Social Media! - Social Media Today - Thought Leadership Times

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Social Media Today | There Is No ROI From Social Media!

Social Media Today (Jan 30 2010)
1. Social media will remain, with or without ROI. If you guys only had some experience in the traditional forms of marketing and saw how much (lack of) ROI determination there is....and yet the TV spots and direct mail proliferate like so many .... But most often Social Media, when employed effectively, is helping to establish thought leadership, create trust and support offline conversations. I've been listening to the debate on ROI or Not for Social Media for a while now. ... (Read Full Article)
  
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