The ABCs of Applying Journalism to Pr « The Marketing Journalist - The Marketing Journalist - Thought Leadership Times

Search:
Categories
Topics Mentioned
- Blog
- Social Media
- Thought Leader
- Facebook
- NBC
Authors
- cindy kim

The ABCs of Applying Journalism to Pr « The Marketing Journalist

The Marketing Journalist (Feb 11 2010)
1. As a former journalist turned PR/communication pro, I can humbly say I've learned a great deal about marrying these key functions together and blending best practices from both worlds to achieve high ROI and success with PR and social media ... It's called content strategy – across your marketing, PR and social media functions. Writing great content is key in building thought leadership as well. For instance, for our latest ebook that we launched called Shift Happens: The ... (Read Full Article)
  
  Bookmark or Share this article
Login to comment.

Related Articles
8 Tips for Surviving the Social Media Treasure Hunt

also mentions Facebook

Demand Generation in the New Business Climate – Let's call it ...

also mentions Social Media

Thoughts on Thought Leadership - Global PR Blog Week 1.0

also mentions Blog

Social Media Planning and Strategy – An Oxymoron? « The Marketing ...

also written by cindy kim
The power of humanity (now on social media)

also mentions NBC

Recognizing a Thought Leadership Moment in Your Industry

also mentions Thought Leader

A Practical Approach To Building Brand And SEO Through LinkedIn

also written by cindy kim