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Using a simple blogging software like Compendium allows a company to generate content to fuel their online presence to become an authoritative leader in their industry, both from a thought leadership and ROI perspective. Using blogs, Twitter accounts, ... In the most recent Chief Marketer publication they note that Online Engagement and Social Media Marketing are THE top tactics marketers plan to pursue more aggressively in 2010 (opposed to 2009) for lead generation. ...
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