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  1. Lessons Learned from the Trenches of Social Media. « MondoBeat ...

    MondoBeat (Mar 1 2010)

    1. Lessons Learned from the Trenches of Social Media. « MondoBeat ... But as we strategized about ways to establish thought leadership for the agency, we decided that enewsletters, which would roll into blogs, would be a good starting point. The result was MondoBeat: Ideas to Improve Your Marketing Rhythm. ... It should be part of your marketing plan, but continue to leave the heaving lifting to postal mail, email, print advertising and marketing media better suited to directly generating sales and ROI. By Larry Bauer ... (Read Full Article)

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