Web Analytics & Marketing Automation: Why Businesses Need Both - b2bbloggers.com - Thought Leadership Times

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- Rodica Buzescu

Web Analytics & Marketing Automation: Why Businesses Need Both

b2bbloggers.com (Mar 2 2010)
1. An explanation of the role of web analytics in the context of this brave new world of b2b marketing automation. ... From this point on, you may want to segment out the web traffic of these warm prospects visiting your site and use content marketing to drive thought leadership and educational messages to them. Beyond the Horizon: Messaging To Your Customer The other, sometimes overlooked, aspect is that this marketing database of contacts will keep track of a prospect's ... (Read Full Article)
  
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