1. The Strategy Trap: Why focusing too much on strategy could be ...

    The BrandBuilder Blog (Mar 1 2010)

    1. The Strategy Trap: Why focusing too much on strategy could be ... Social Media – as it relates to Brand Management, PR, Marketing, Business Development, Community Management, recruiting, internal collaboration, product innovation and crisis management – isn't about developing the winning strategy. ..... hoisted as an example of what I feel is a dangerous “don't think, just do” meme emerging in the marketing world. The same thought process that says things like “you can't measure ROI in the social media space, you just need to 'engage'” ... (Read Full Article)

      Bookmark or Share this article

    Login to comment.


    Related Articles