1. #Silverpop shares how to: Successfully Engage B2B Buyer Communities for Demand Generation. Interesting

    silverpop.com (Mar 7 2010)

    1. #Silverpop shares how to: Successfully Engage B2B Buyer Communities for Demand Generation. Interesting Kristin McKenna presents three keys to successfully engaging communities in B2B marketing. ... Thus your participation should start with big-picture ideas and thought leadership, eventually channeling buyers towards a direct dialogue with your organization on their timetable. As my colleague Adam Needles pointed out in a recent post on this site, “content marketing is the strategy you need to power thoughtful 'dialogues' with potential buyers. ... (Read Full Article)

      Bookmark or Share this article

    Login to comment.


    Related Articles