Social media and thought leadership: The virtuous circle for #B2B #marketing

Reputation to Revenue (Mar 11 2010)

1. As B2B marketers invest more money and time in both thought leadership and social media, they risk missing a great deal of potential benefit they can achieve by bringing the two together in a holistic way. All too often, at least in my experience in the tech sector, marketers investing in thought leadership view social media primarily as a channel for disseminating content.  They get theBrought to you by: B2B Marketing (Read Full Article)

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