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  1. Matrix: Evolution of Social Media Integration and Corporate ...

    Web Strategy By Jeremiah Owyang (Mar 28 2010)

    1. Many brands are jumping on the social media bandwagon, without giving proper thought about the impacts to their marketing effort. In particular, many brands are putting 'social chicklets' on their homepage to “Follow us on Twitter” or ... Jeremiah, thanks for some great thinking; excellent example of relevant thought leadership. Hats off! Scott Donovan. The more complex (login etc) the less likely people will rite anything. The hurdles to present self-created content need ... (Read Full Article)

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