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  1. Social Media, PR, and Business: Horn Group, Google, Altimeter, Sap ...

    Ustrategy (Apr 1 2010)

    1. Social Media, PR, and Business: Horn Group, Google, Altimeter, Sap ... Bulmer: Social Media is a great opportunity for Thought Leadership for a B2B company. It has to have focus, depth, and continuity. Thought Leadership done well in this environment can yield ideas and insights that can transform an organization. ... Byrne originated The Engagement Model for ROI on online produced content and user-generated-content on NewsWeek.com. “We started with a goal of 15:1 return on content from others, got to 37:1, wanted to get to 100. ... (Read Full Article)

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