B2B Buyers' Use of Social Media | Web 2.0 Journal

Web 2.0 Journal (Apr 10 2010)

1. There's a new B2B Buyer survey hot off the presses from Base One and B2B Marketing Magazine. Marketers will find a view of the big picture as the report shows an overlay of both online and offline informational sources in comparison to social media use. The report also breaks out the ... This high influence for vendor websites at the beginning of the buying process indicates a need for educational and thought leadership content prominently displayed and easily accessible. ... (Read Full Article)

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