Itsma Online Survey: Integrating Social Media into the Marketing ...

itsma.com (Apr 13 2010)

1. B2B marketing lays the path to a sales discussion and supports relationships with existing customers. Social media is another channel, one of many, for making the connection and building the relationship with customers. ... Some marketers are using social media in the thought leadership development process; Some social media tools are more effective during different stages of the buying process, however, few companies are mapping their tools to the buying stages ... (Read Full Article)

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