Five Big Shifts in Social Media Marketing | Webbiquity | B2B ...

B2B Marketing Blog, Social Media and SEO (Apr 19 2010)

1. messages, repackaged marketing brochures masquerading as thought leadership content and the like. B2c and b2b buyers alike are tuning out such messages; they increasingly listen to each other, to key influencers, and to marketers willing ... ROI was a simple calculation. Social media can be measured, certainly, but the metrics are frequently less direct and ROI challenging to measure with any precision. While research shows that social media engagement increases revenue, ... (Read Full Article)

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