The Economics of Social Business - The Social Customer - Thought Leadership Times

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The Economics of Social Business

The Social Customer (Apr 22 2010)
1. The social media tsunami is disrupting and impacting many aspects of business today including product development, CRM, thought leadership, corporate marketing, sales and lead generation, brand management and influencer relations. ... i.e., the benefits and value of social media to traditional disciplines like marketing, PR, customer service, product development. In working on ROI models, what I found was that when a company fully engages in social media, ... (Read Full Article)
  
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