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  1. PeRceptions: The Starting Line

    PeRceptions (Apr 20 2010)

    1. PeRceptions: The Starting Line Now, instead of not being sure there is any value in using social media in marketing communications, most hesitation is due to not knowing where to start. Several of the questions demonstrated that confusion: ... Short answer: because it's your “soapbox” – your platform for thought leadership, for content, for sharing your knowledge and expertise. It also helps to feed the aforementioned “monster” when you do create a Twitter account, LinkedIn Group or Facebook Page. ... (Read Full Article)

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