B2B Buyers' Use of Social Media - BUYERsphere Report

The Customer Collective (Apr 20 2010)

1. There's a new B2B Buyer survey hot off the presses from Base One and B2B Marketing Magazine. Marketers will find a view of the big picture as the report shows an overlay of both online and offline i. ... This high influence for vendor websites at the beginning of the buying process indicates a need for educational and thought leadership content prominently displayed and easily accessible. Take a good look at the content your website provides and make sure it's primed and ... (Read Full Article)

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