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  1. Thought Leaders Then and Now - Ogilvy on Direct Response | iBrand ...

    iBrand Masters (Apr 27 2010)

    1. David Ogilvy's core tactic of Direct Response Marketing is still tremendously important today. In fact, with the skyrocketing use of the internet for business and brand audiences, marketers and branding specialists are simply following their audience to the new ... Thought leadership: insights from around the world that keep clients informed of the latest trends and ideas;; Accountability: a data-driven culture that puts results and ROI at the heart of every decision. ... (Read Full Article)

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