Thought Leadership Interview #6 – Paul Dunay of Avaya and Buzz ... - fearlesscompetitor.com - Thought Leadership Times

Thought Leadership Interview #6 – Paul Dunay of Avaya and Buzz ...

fearlesscompetitor.com (May 3 2010)
1. This time we interviewed one of the sharpest and hardest working guys in sales and marketing — Paul Dunay of Avaya, Vice President of Global Services Marketing (If memory serves). ... of marketing metrics: 1) Reach metrics – Web site impressions, page views, radio impressions etc… 2) Efficiency metrics – Cost per click, time spent on the website, downloads of a paper or podcast etc. 3) Value – Contribution to Pipeline, contribution to Bookings, ROI on overall bookings. ... (Read Full Article)
  
  Bookmark or Share this article
Login to comment.

Related Articles
B2B Buzz Marketing with Paul Dunay : Inbound Marketing Strategies

also mentions Paul Dunay

A Marketer Is a Terrible Thing To Waste: Good marketing is a hedge ...

also mentions CMO

Thoughts on Thought Leadership - Global PR Blog Week 1.0

also mentions B2B

3 Geeks and a Law Blog: Are Blogging and "Thought Leadership" Compatible?

also mentions Blog

Thought Leadership Interview #5 – Sales Visionary Sharon Drew Morgen «

also written by jefflogden59
What's your Social Media diet? | Buzz Marketing for Technology

also mentions Buzz Marketing for Technology

Thought Leadership Interview #9 – Craig Rosenberg, the Funnelholic «

also written by jefflogden59

Demand Generation in the New Business Climate – Let's call it ...

also mentions Social Media

Thought Leadership Interview #9 – Eric Goldman of Gossamar «

also written by jefflogden59

Thought Leadership Interview #4 – Jon Miller, VP, Marketing at ...

also written by jefflogden59