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Beyond Random Content: Four Steps to Thought Leadership Success: A June 3, 2010 Webinar
content.avitage.com (May 6 2010)
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B2B marketers know that demonstrating thought leadership around core customer challenges is essential, especially when selling high-value solutions. Business buyers tune out most traditional marketing but they are always looking for new ideas. If we can produce interesting and useful content, and use social media and other platforms to share our expertise, we at least stand a chance of sparking customer interest and conversation.
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On 5/6/10 Taariq Lewis said: