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Media Masters: Social Media for Business (to Business)
Media Masters (May 14 2010)
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For Indium, it also means business: attributed to the program are a 25 percent reduction in marketing costs (so yes, Indium's social media program has an associated ROI) along with major account wins. Adams Magnetic cites similar results from its social media based thought-leadership program: being seen as a leader in terms of intellectual contribution within one's industry leads directly...to more leads. Element 14: A Community for Electronics Engineers ...
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