A 3-Point 'Recycling' Framework For B2Bs: Repurpose, Repackage, Refine - B2B Marketing - Thought Leadership Times

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A 3-Point 'Recycling' Framework For B2Bs: Repurpose, Repackage, Refine

B2B Marketing (May 22 2010)
1. B2B Marketing Blog ... Conduct an audit of all the thought leadership you company has created—especially content created in the last 2-3 years. Whether the content was delivered through an article, white paper, webinar, powerpoint presentation, speech, case study or other format doesn't matter. What matters is that you aggregate ALL applicable content for your audit. Organize. Pinpoint and categorize the various themes, topics, challenges, benefits, key messages, ... (Read Full Article)
  
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