Macali Communications Blog: Six Catalysts To Supercharge Your ...

macalicommblog.com (May 13 2010)

1. Channel and concentration -- know what you want to accomplish: is it fans, news service, product and technology demonstrations, thought leadership or a mix? Then select and concentrate on a channel accordingly. ... They have to think beyond using social media marketing to simply blast brand messages in a different channel and shun the investment and ROI that these 6Cs will produce. Otherwise, they will become frustrated and then misjudge the power of social media ... (Read Full Article)

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